In Someone Else's Shoes
Integrated campaign for Santander Bank, to raise awareness of the working homeless population around the country. For this campaign, we shot volumetric capture for augmented reality featured in a mobile app and event app. We developed a pedometer app to track steps and raise money. In addition we produced multiple video assets for the site and promotion of the event, as well as paid media assets after the event to promote the fundraising efforts. Produced in conjunction with Media Monks, Arcturus, and Already Alive. Edited by Kelly Hansen.
